Sony Toss a New Rugged Camera for 2012. Hail the TX20

When Sony announced the stylish, expensive but fragile TX200V, we thought that the model would replace the waterproof TX10.

But last night, the company announced 3 more Cybershots, including the waterproof, rugged and pretty TX20.

The fancy TX20 design is similar to last year's TX10 and is shockproof to 5 feet.

While the TX200V announced last month is not shockproof and costs $500, the TX20 costs only $330 and is just as rugged and shockproof as the TX10 model it replaces. Unlike the TX200V, this 16.2 megapixel camera also comes with a sliding mechanism to protect the lens.

Check if the TX200V is available

Boasting an updated Exmor CMOS sensor for better low light pictures, Sony has also equipped this camera with the “Optical zoom plus Clear image zoom feature ” – a technology which Sony claimed could make pictures taken with digital zoom look sharper.

The camera also has a new “Dual Record” feature. This allows you to capture 12 Mp still photo while shooting video. The camera is also faster (could focus less than 1.5 seconds during the day) and handles shakes better with an improved image stabilizer.

The blue, black and pink do not come with textured sliding cover

On the tough side, the waterproof TX20 could swim down to 16 feet, survive from a fall of up to 5 feet and made to survive dust. But unlike rugged cameras made by Panasonic or Nikon, there’s no mention of it being freezeproof or has a GPS tagging feature built into it.

Other features packed into this slim camera includes 4X optical zoom, 3D mode, built-in panorama mode, face and smile detections, 3 inch touchscreen LCD and the ability to record full 1080p HD videos.

The elegant DSC-TX20 comes in orange, green, black, blue and pink . Two of the models (green and orange) feature texture design on the sliding cover.

You could grab the TX20 in May for $330.

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