Kodak Unveiled it’s First Rugged Camera

ROCHESTER, N. Y., Jan. 4 — Eastman Kodak Company today announced several new additions to its EASYSHARE Digital Camera portfolio that let you easily capture and share life’s moments wherever and whenever they happen – from your home to the club to the beach. As Kodak commemorates the sale of its 100 millionth digital camera in early 2011 – and the billions of KODAK MOMENTS shared around the world – these product introductions reinforce the company’s commitment to ongoing innovation that helps people stay connected.

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“Kodak has a digital camera to fit every lifestyle,” said Phil Scott, Vice President of Marketing, Digital Capture and Devices, Kodak. “Whether you want to capture and relive your daughter’s first birthday party, the concert with your friends, or a day at the beach, Kodak cameras are the perfect companions for life’s moments. And with the Share Button – that only Kodak has – you can tag your pictures or videos directly on the camera for automatic upload to your favorite social networking sites, email and the KODAK PULSE Frame when you connect to your computer.”

Featuring the company’s exclusive Share Button, Kodak offers the world’s only digital cameras with 3-step sharing1 making it easy for you to email your pictures to friends and the KODAK PULSE Digital Frame, and upload them to popular social networking sites including FACEBOOK, TWITTER, YOUTUBE, KODAK Gallery, FLICKR, and ORKUT, YANDEX and KAIXIN001 sites internationally. Kodak cameras also tag to the largest number of social networks and allow you to simultaneously share to multiple social networks and email using the Share Button.2

TWITTER and international sites YANDEX and KAIXIN001 are new sharing destinations Kodak has added to its 2011 cameras.

KODAK EASYSHARE SPORT Camera

Dunk it in the pool or bring it to the beach. Kodak’s first waterproof digital still camera can go up to 10 feet underwater, and is also dustproof to withstand dirt, dust and sand. The EASYSHARE SPORT is a 12 MP camera with a 2.4-inch LCD, Kodak’s Smart Capture feature, multiple scene and color modes to have more fun with your pictures, and video.

The EASYSHARE SPORT Camera will be available in white, grey, red, yellow and blue for U.S. $79.95 in spring 2011 at major retailers and Kodak.com.

New KODAK Essentials

Kodak is introducing KODAK Essentials, a full line of universal accessories that gives you the power, cases and gear you need to get the most out of your devices.

This new line includes the KODAK Essential Clip System, a customizable, modular case system compatible with most cameras, mobile phones and personal media players. Available in several colors and styles, the system includes a choice of six portable device cases and a messenger bag for easy organization and quick access.

1All models of digital still and video cameras manufactured in 2011 or later

2 All models manufactured in 2010 or later

+Colors and availability may vary by region

About Kodak

As the world’s foremost imaging innovator, Kodak helps consumers, businesses, and creative professionals unleash the power of pictures and printing to enrich their lives.

To learn more, visit www.kodak.com and follow our blogs and more at www.kodak.com/go/followus.


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More than 75 million people worldwide manage, share and create photo gifts online at KODAK Gallery–join today at www.kodakgallery.com.

Choose from the widest selection of KODAK Digital Cameras, All-in-One Inkjet Printers, Pocket Video Cameras and more at http://store.kodak.com.

© Kodak, 2011. KODAK, EASYSHARE, TOUCH, MINI, SPORT, MAX, PULSE and KODAK MOMENT are trademarks of Kodak. SCHNEIDER-KREUZNACH is a trademark of Jos. Schneider Optische Werke GmbH used under license by Kodak.
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